where to buy them and their western alternatives~
Hi~! Here is a list of gyaru brands with a quick description. I will also add more affordable western brands that can work! I'm hoping this will become the biggest and easiest source for brando knowledge in one place 💖
Keep in mind "works best for..." doesn't mean you can't use it for another substyle 💗
This post will be super long so prepare a snack~૮₍ ꒦ິ꒳꒦ີ ₎ა
Let's get started!!!!!!
- Liz Lisa
A huge Japanese brand that produces clothes till this day~! The older clothes fit hime fashion perfectly and the newer ones are great for himekaji and roma~!( ˘͈ ᵕ ˘͈♡) The accessories can also fit any other style if you're looking for girly things.
Works best for; Himekaji, Hime, Romanba, Roma, Anee + basically any if you need something cutesy~
- Tralala
Tralala is a sub-brand of Lizlisa founded in 2006. It also has a girly, vintage feeling to it but I've noticed colors tend to be more vibrand than Liz Lisa.
Works best for; Himekaji, Hime, Roma, Anee
- LizLisa Doll
Another sub-brand of Lizlisa, this time more focused on teenagers with bolder and more vibrant designs~
Works best for; Rokku, Amekaji, Kogal
- Jesus Diamante
One of two huge hime brands together with La Pafait. Jesus Diamante makes clothes for the more delicate and humble hime gals~
Works best for; Hime
- Rosy Future (R.F)
- R.F is a Japanese brand that makes clothes similiar to Jesus Diamante but is much more affordable~
Works best for; Hime
- DaTuRa
DaTuRa is a style founded in 2009 that focuses on red and pink floral patterns.
Works best for; Agejo, Onee Gyaru
- La Pafait
La Pafait is one of two main hime brands together with JD~ The clothes and accessories they produced are much sweetier and just more...extra~
Works best for; Hime, Romanba
- Princess Melody
This is a sub-brand of MA*RS focused on hime substyle~
Works best for; Hime, Himekaji, Romanba
- Ank Rouge
This is a himekaji brand similiar to Liz Lisa~
Works best for; Himekaji, Roma
- Maison de Fleur
This brand is a brand for accessories, expecially bags. It's great for hime~!
Works best for; Hime, Himekaji
- Glamorous Jane
More affordable alternative of MA*RS~ They often stole MA*RS prints so some things look really similiar~
Works best for; Agejo
- MA*RS
The most famous brand for Agejo~! They were making clothes with signature prints~❤ MA*RS is still producing clothes but they rebranded into ryosangata and jirai kei.
Works best for; Agejo
- Sugar Gloss
A sub-brand of MA*RS known for their characteristic magenta lace and sweeter designs.
Works best for; Agejo
- Real MA*RS
Another sub-brand of MA*RS, but this one was going for darker and bolder vibe.
Works best for; Agejo, Tsuyome
- Lip Service
This is a brand that can work for many substyles, as it's clothes are very universal, LS color palette is mostly black, whites and grays. Do not mistaken for American brand with same name!
Works best for; Agejo, Onee, Ane
- GOLDS Infinity
Another classic agejo brand, founded in 2003, it has more color options than MA*RS but they tended to make more plain/simple patterned textiles.
Works best for; Agejo, Onee, Ane
A very affordable universal gyaru brand founded in 1984~ The last shop closed at 2021 due to pandemic.
Works best for; Onee, Roma
- Emiria Wiz
A soft but vibrant brand mainly focused on white and pink color palette. It's like a pure version of MA*RS !
Works best for; Agejo, Onee, Serebu
- Rady
Not many people know it but Emiria Wiz and Rady are designed by the same person, Eizawa Emiri~! Rady has many cute tracksuits worth checking out 💗
Works best for; Onee, Serebu
- Pinky Girls
A less known brand that made oldschool hime type of clothes with floral and summery style, perfect for picnic~!
Works best for; Hime, Himekaji, Roma
- Dream Vision (DreamV)/ Yumetebo
This is a huge knockoff brand that was stealing designs from brands like MA*RS or Liz Lisa. It has many sub-brands that I'll write down under~
Works best for; Hime, Himekaji, Agejo
- Mary Rose
A sub-brand of DreamV focused on kawaii style but some clothes work also for roma in my opinion.
Works best for; Roma
- Dear my Love (Dearly/Dearlie)
Also a sub-brand of DreamV that was strongly inspired by LizLisa.
Works best for; Roma, Himekaji
- Plumprino
A DreamV sub-brand also being a knockoff of Liz Lisa but producing plus size clothes~ That was realllllly rare in J-Fashion community as most brands produced very small sizes if not one-sizes.
Works best for; Roma, Himekaji
- Mon Lily
The last DreamV sub-brand here, Mon Lily made very delicate and toned down clothes~
Works best for; Roma, Himekaji
- Alba Rosa
One of the most famous gyaru brands~ Alba was founded by Kato Tamotsu in 1975, a designer with huge ambitions, very devoted into creating a tropical hawaii-inspired brand. Well, unfortunally for him Alba Rosa became super popular in freshly developed ganguro community which was making him upset since he wanted it to be an international high fashion brand, not the brand of "unhinged wild girls", but that just made Alba Rosa even more popular in gyaru and later spreaded into manba, yamanba and kogal's warderobes~ Gals who were wearing outfits fully made of Alba were called Albaka (Jap. baka - idiot).
Works best for; Ganguro, Manba, Yamanba,
- Cocolulu (CO&LU)
Launched in 1998 Cocolulu is a very bright, teenage-y, summery brand with many clothes having cheesy English texts~
Works best for; Amekaji
- d.i.a
Famous for their iconic belts, d.i.a is a classic tsuyome brand famous for its bold and sexy style with a dark color scheme. D.i.a is full of leopard prints, chains and cheesy texts with broken english (like this iconic tshirt)
Works best for; Tsuyome, B-Gal + any Kuro Gyaru
- Skinny Lip (SNLP)
Skinny Lip is a tsuyome brand that has clothes can also work for Agejo~! SNLP was also making belts in similiar design to d.i.a, they look awesome!
Works best for; Tsuyome, Agejo, Any Kuro Gyaru
- Garula
Another tsuyome brand, it's less known in community but I think it deserves more recognition! While pricey, garula has its own style inspired by wild west and safarii fashion. They were also making great belts!
Works best for; Tsuyome, Bohemian
- ANAP
A classic Mode gyaru brand~
Works best for; Mode, Onee, Serebu
- Baby Shoop
The most famous brand among B-Gals, very much inspired by early 2000s Afro-American culture.
Works best for; B-Gal, Amekaji
- Baby Doll
A gyaru brand with bold, cool style and many leopard prints~ Baby doll is focused on children clothing so gyaru mamas should check it out~
Works best for; OraOra
- Blue Moon Blue
A colorful, tropical inspired brand with many hibiscus flowers, faded prints and rainbow color scheme. It's like more toned down Cocolulu~!
Works best for; Amekaji, Ganguro, Manba, Yamanba
- Black Queen
A great OraOra brand with dark color scheme with golden accents~
Works best for; OraOra, Ane, Serebu, Tsuyome, Agejo
- Stella
An underground gyaru brand that was making dark, bold and sexy clothes, d.i.a style~ And we share a name~!!!
Works best for; Ane, Tsuyome, Ora Ora
- ENVYM
An universal gyaru brand, older clothes resemble tsuyome but it's a bit hard to find them~
Works best for; Ane
- Emoda
A big Japanese brand making more toned down, high fashion clothes~
Works best for; Ane, Mode, Serebu
- Galaxxxy
A brand making colorful, and cartoony clothes.
Works best for; Amekaji, Ishoku Hada
- Galsville
Another underground brand, their clothes remind me of a mix between Tsuyome and Bohemian.
Works best for; Any Kuro Gyaru, Bohemian
- Ghost of Harlem
A great Rokku brand! Its mostly black&white with crosses and edgy accessories,
Works best for; Rokku, Ane
- Maison Gilfy (Gilfy)
A brand making quite universal edgy clothes.
Works best for; Rokku, Ane
- Glad News
Another dark themed universal brand brand~
Works best for; Rokku, Ane + Kuro Gyaru
- Glavil TutuHA
Glavil TutuHA is a rokku brand known for red color accents~
Works best for; Rokku
- JSG
JSG is a colorful but edgy brand that I'd say looks like its inspired by scene~
Works best for; Amekaji, Rokku
- La Carte
La Carte is a shoe brand full of iconic platform boots and sandals~!
Works best for; Any except the softer styles
- LB-03
A B-Gal brand, inspired by Hip Hop and Sports such as Boxing.
Works best for; B-Gal, Amekaji
- Love Drug Store (LDS)
LDS was a brand making colorful and cute clothes that weren't necessarely childrish~
Works best for; Himekaji, Roma, Onee, Amekaji, Manba (hats)
- Love Boat
A brand popular among ganguro~
Works best for; Ganguro, Amekaji
- MADSTAR
A brand making mostly black clothes with its logo and golden accents~
Works best for; OraOra
- MAJORENA
Similiarely to Alba Rosa and Blue Moon Blue Majorena focuses on tropical themes, adding stereotypical American details to it~
Works best for; Amekaji, Ganguro, Manba,
- MarpleQ (MLPQ)
Cute, colorful, lively and cheerful Amekaji brand with leopard prints and American flag colors being popular~
Works best for; Amekaji
- Miauler Mew
A very cute pastel brand focused on kawaii and soft look~ I'd say it's more fitting into kawaii fashion but some clothes fit gyaru too~
Works best for; Hime, Himekaji
- MURUA
Murua reminds me of DaTuRa but they make mostly blue clothes and their floral prints are special, they are designed to look like watercolor painting~!
Works best for; Manba, Yamanba, Ganguro, Bohemian
- TIARA
A knockoff brand of Alba Rosa, it's more affordable~
Works best for; Manba, Yamanba, Ganguro, Oldschool
- Parfereine
A very mature brand with their main color being reddish pink.
Works best for; Serebu, Onee, Mode
- Pink Latte
A teenage brand making cute casual clothes for middle and high schoolers~
Works best for; Kogal
- Rienda
A nice onee gyaru brand~
Works best for; Onee
- Rose fan fan
I haven't seen clothes of this brand so far but it's pink leopard and chequer patterns together with black look like perdect accessories for Agejo~!
Works best for; Agejo
- SBY
SBY with their motto "keep on shinin~" was a popular accessory brand among all gyaru!
Works best for; Every substyle
- Shake Shake
You can find many tacky clothes with chaotic texts~
Works best for; Amekaji, Tsuyome
- SLANGY
An OraOra brand with most clothes made for gyaruo~
Works best for; Ora Ora
- Sex Pot ReVeNGe
In my opinion best rokku&ane gyaru brand, with their dark, almost visual kei type of clothes but with cheesy texts and leo prints~ I really reccomend checking it out!
Works best for; Rokku, Ora Ora, Ane
- Thirteen XIII
An awesome OraOra brand both for gals and gyaruo!
Works best for; Ora Ora
- Vanquish
A gyaruo brand famous for their shiny bombers.
Works best for; Ora Ora, Gyaruo
- Beyond Irma
I found this brand a while ago while reserching koakuma fashion, Beyond Irma was making very elegant clothes often with sewed-in diamonds.
Works best for; Serebu, Onee
- Delyle Noir
A beautiful mature brand for Onee Gyaru~
Works best for; Onee, Mode
- Glamorous by Andy (andy)
Very sexy and like the name says, glamorous brand of clothing featured miltiple times in ageha magazine~
Works best for; Serebu
- DURAS golf
While Duras itself is quite a basic brand in my opinion Duras golf is a sub-brand focused on golfing, but the sets they made are super cute!
Works best for; Golfing (lmao xD), i feel it could fit Agejo
- Galeo
A brand founded by Haratumu, a leader of Black Diamond gyarusa!
Works best for; Banba, Tsuyome
- Dazzy
Another brand I found researching koakuma fashion, It's super glamorous and rich-looking.
Works best for; Serebu
- Super Lovers!
A brand making many clothes with leopard prints.
Works best for; Rokku
Those were the brands I reccomend checking~! However, there are more brands that in my opinion look very casual and similiar for each other but I'll write them down anyway for those who'd like to check them out~ They would mostly fit Mode and modern gyaru (2020s egg gals);
- Fig&Viper
- Galstar
- GYDA
- Julia Boutique (Previously STELLA)
- Laguna Moon
- Michel Macaron
- One Spo
- Rodeo Crowns
- Sneep Dip
- Spiral Girls
- Titty&co
-ValenTine's High
- Vence
- RESEXXY
- Bless Tokyo
- INGNI
- Egoist
- snidel
- Barak
- Me Jane
- Moussy
First of all, I wanna mention western brands that were popular among gyaru, but are kinda pricey;
- Anna Sui
- Vivienne Westwood
- Chanel
- Louis Vuitton
- Juicy Couture
- Moschino
- Any western designer in case of Serebu... ( ≧▽≦)
Okay and now, let's say you can't afford, can't order or just simple don't want to buy brando. That's totally fine~
I prepared my personal reccomendations of more affordable western brands down here;
- Lipsy London
A western brand founded in 1988 in UK that makes a great and affordable alternative for many gyaru brands. They have cute tracksuits, stunning bags and many leopard prints~
Works best for; Agejo, Serebu, Onee
- Roxy
This brand has a special place in my heart 💗 Roxy is an Australian brand with the motto "the heart of surfing". It has many hibiscus prints and overall summery and tropical feeling to it making it a great alternative for brands like Alba Rosa and Blue Moon Lagoon~!
Works best for; Manba, Yamanba, Ganguro
- Rosa&Rose
This brand creates very unique clothes with 3D accesories sewed in! I think it could make a great alternative for some tsuyome pieces, expecially jeans~!
Works best for; Tsuyome, Bohemian
-Southpole
Southpole is a fantastic brand if you're looking for a tsuyome or oraora alternative~! They have moth male and female clothes so check it out!
Works best for; OraOra, Tsuyome + Kuro gyaru
- Tally Weijl
I think most of my readers already know this brand~ It was producing super cute clothes in 2000s and 2010s that deserve recognition~
Works best for; Onee, Serebu, Agejo, Kogal
